Why You Shouldn't Design Games Through Analytics

An anonymous reader writes "Game designer Tadhg Kelly writes at TechCrunch about a trend many gamers have noticed over the past decade: designers increasingly relying on statistics — and only statistics — to inform their design decisions. You know the type; the ones who'll change the background color if they think it'll eke out a few more players, or the ones who'll scrap interesting game mechanics in favor of making the game more easily understandable to a broader market. Naturally, this leads to homogenization and boring games. Kelly says, 'Obsessed with measuring everything and therefore defining all of their problems in numerical terms, social game makers have come to believe that those numbers are all there is, and this is why they cannot permit themselves to invent. Like TV people, they are effectively in search of that one number that will explain fun to them. There must, they reason, be some combination of LTV and ARPU and DAU and so on that captures fun, like hunting for the Higgs boson. It must be out there somewhere. ... Unlike every other major game revolution (arcade, console, PC, casual, MMO, etc.), social game developers have proved consistently unable to understand that fun is dynamic in this way. ... They are hunting for the fun boson, but it does not exist.'"

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